ePromos Teams Up With SNIFTY To Bring Scented Pens To The Promotional Products Market (4-19-12)
NEW YORK (Apr. 19, 2012) – ePromos Promotional Products, a leading distributor of custom logo merchandise, announced today they will be teaming up with SNIFTY® to bring their popular scented pens to the promotional products market. Made in America, SNIFTY® scented pens are a retail hit in the U.S., UK and Europe. ePromos will be the exclusive distributor for the new promotional item, now available to businesses for the first time.
Businesses can now incorporate scents into their promotions to create more memorable and engaging experiences. For companies that want a promotional product that is affordable and useful but appealing and unique, this clever twist on the classic promotional pen is a great solution.
“Promotional products are designed to create an impact, there is no better way to enhance that impact then by adding scent,” stated Robert Coopersmith, president of SNIFTY. “Scent provides an opportunity to make a client’s promotion more powerful.” ePromos will launch the program with 10 different scents. “Our goal is to deliver not just products, but results,” relates Hope Binegar, merchandising manager for ePromos. “We specialize in the proper use of promotional products and draw best practices from our experience. Incorporating the sense of smell into a pen will elevate this product’s promotional power.”
Honeysuckle, strawberry, chocolate, watermelon, bubblegum, fruit punch, vanilla, cherry, caramel and coffee were selected for their recognizable aromas and mass appeal. Custom scents can be developed for larger promotions.
The tips and grips of each pen are made with Auracell®, a breakthrough scented polymer developed by Rotuba, an American-based custom extruder and compounder. “The demand for scented products has increased dramatically over the last decade,” said Adam Bell, president of Rotuba. “SNIFTY Scented Pens are a unique medium for any company looking to make their promotion stand apart from the rest of the field.”
Visit www.epromos.com for more information about SNIFTY® promotional scented pens.
ePromos Teams Up With SNIFTY To Bring Scented Pens To The Promotional Products Market
About SNIFTY SNIFTY, a division of Rotuba is an industry leader for scented pens, pencil toppers, rulers and jewelry. Today, through its retail and fundraising distribution channels, SNIFTY products can be found throughout the world. www.sniftypen.com
About Rotuba For more than 60 years, Rotuba has been an industry leader in custom compounding, with its brands including Auracell® and Naturacell®. Today, Rotuba is at the forefront of the shift to an innovative and greener industry with Auracell, a polymer derived from trees and cotton that can incorporate long-lasting scents. www.rotuba.com
About ePromos ePromos Promotional Products, Inc. (www.epromos.com) delivers high-impact promotional products, custom apparel, corporate gifts, and awards and recognition items to Fortune 500 companies, small businesses, non-profits, associations, and academic institutions to help increase brand recognition. ePromos services more than 10,000 clients with a state-of-the-art website and high-touch personalized service from real marketing experts. ePromos is a twelve-time PPAI award winner. Their award-winning website features more than 15,000 promotional items. Founded in 1998, the company is headquartered in New York City with satellite sales offices in seven U.S. states, including St. Cloud, Minn., and ranks in the top 0.5 percent of promotional products distributors in the U.S.